ADvindicate takes a biblical look at trending Seventh-day Adventist issues. In its infancy, the online publication immediately found a niche in the Adventist world of online publications. The church's official magazine the Adventist Review appeared inhibited from dealing with controversial issues due to church-associated politics, and the other two significant self-supporting publications were antagonistic toward central Adventist beliefs. A publication that was theologically supportive of the church, yet unencumbered with church bureaucracy was needed.